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Joe Sexton's own snowboard brand called PUBLIC is a no-nonsense, streamlined collection of street, park and freeride boards. With a tight-knit crew of Joe Sexton, Darrell Mathes, Chris Bradshaw, Ben Bilodeau and Nick Dirks.
“I started my own snowboard brand because I like the idea of doing something for myself. I’ve always been inspired by companies started by riders I respect. Guys like Mikey Leblanc (Holden) and Sean Johnson (Stepchild) paved the way for shreds like me.”