A rag-tag bunch of Australians, Canadians, English and Americans who spent the first winter testing, learning about materials and refining shapes in one of the biggest winter playgrounds (and après ski party scenes) in Europe. Faction was started by ski bums – the things they made needed to be affordable, they had to last 100+ day seasons, survive without servicing and be thrown in the cupboard for the summer. But more than anything, they had to increase their stoke factor. They had to be fun. As the years went by, their design and production processes became more sophisticated but they never lost sight of why they started Faction. They still strive to make products that push boundaries, that rebel against the norm, products that they want to use: tools of escape.