Meet our crew
We take pride in hiring passionate snowsports enthusiasts. Our expert team is always eager to provide advice and guidance, whether in-store, over the phone, on social media, or through our online chat service.
Chris
Founder, Boarder & occasional Skier
Will pretty much do anything for cookies.
John & Sue
Founders, ski-tech & operations hero
Had a crazy idea 25 years ago to open a ski shop in Norfolk!
Jess
Assistant Manager and Ski Specialist
Responds to Jessie, Spants, Spantosaurus Rex, or Jeff.
Josh
Workshop Wonder
No edge to blunt no base to scuffed, he'll get your kit looking mint again. The one on the right :)
Will
Snowboard Crew
Born at Norwich dry slope, left for France at 18. Broken shoulder in Niseko. Made at Snowfit. Still loves to hug the ground!
Morgan
Snowboard Crew
Dream day...
A cool sunny day with plenty of snow and no ice, tearing up a quiet mountain.
Sam
Ski Crew
Skiing since he was 4 years old, raced at Norfolk dry slope & now Ski's all over the world racing for the GB Para-Ski Team.
Henry
Ski Crew
Dream day...
Wake up early after it's snowed all night, getting the first tracks through the powder with friends and family!
Kiran
Ski Crew
Dream day...
Spending the entire day on the mountain, until it's too dark to see, with friends, hitting all the resort has to offer!
Tom
Skier & Footbed Guru
His home was the boot fitting area of Snowfit with Timber (shop dog), but now he hides behind an orchestra of 3D printers for Solemate, his custom insole project.
We’re more than just a snow store – we’re a family of passionate riders with decades of experience and an unhealthy obsession for the mountains!
Our Ethos
We do our homework
As an official Snowsports Industries of Great Britain Test Centre Retailer, we've ridden every ski and snowboard we sell.
We undertake over 3000 hours of on-snow testing each season to ensure we have chosen the most impressive range of skis and snowboards we can.Â
That testing included customer test trips with fifty of our customers giving us unbiased views on over 100 different skis and snowboards.
Here for you
Whether in-store or online, we'll spend the time with you to understand your stage in the sport and give sound advice as to why we think any particular piece of kit would, or wouldn't suit you. All to ensure you have a great winter sports holiday.Â
Our ski suitability and ski boot comfort guarantees are second to none and bring families and friends back time and again from all over the country.
