The Picture Goods jacket is badly named… it's more than good, it should be called the fantastic jacket. With an expedition liner and venting zippers, temperature control is of a similar standard to a new multi-climate SUV.

Equipped with more pockets than a snooker table, stowing mountain equipment is a doddle. The long back cut is designed to keep snow out on a powder day and wind out when sat on the chairlift (and acts as a normal jacket if you have a very long back).

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