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ODLO

Odd-Roar Lofterød was never short of ideas, but he was short of raw materials, which were very hard to come by at the time. In 1947 he started manufacturing ladies' underwear, but he soon had a new idea. His son Odd Roar Junior was training with the Norwegian junior speed skating team. To save his son from freezing during training sessions, Odd-Roar designed a new kind of training suit using Helanca fibre. As soon as Odd Roar Junior pulled on the suit at the team's training camp, his teammates were blown away. Soon top athletes were keen to try it out - everyone wanted a Helanca suit!

 

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