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Snowboarding is something that radiates from deep inside of all of us; what starts as an adventure or a sliver of curiosity has bloomed into a lifetime obsession with simultaneously vague and precise elation. It’s not the turns, the pow, the slashes, or the parks that fuel our love. It’s enabled. It’s unseen. At Northwave and Drake, there is a wealth of talent, experience, and passion.
We collectively work daily with our family of the world’s greatest snowboarders, designers, and artists to strive for the unreachable: perfection.
With each product, it brings about an offspring with an appetite for the obscure, the ‘impossible’, and the glimmer of a conceivable future of riding and products. We choose to take the path that will lead us toward a new revolution.